...from either their prior mistakes nor from the mistakes of other companies when they try to increase business through advertising campaigns. Just look at Bud Light debacle, it should be the prime example of why a corporation or company should not change their successful type of advertising to one that appeals only to fringe groups. Whoever thought that using what is, in my opinion, a delusional man who is at best a man pretending to be a woman, as their brand's spokesperson had no clue about what appeals to most folks living in the USA. Then there was, as best I recall, the CEO of Cracker Barrel, who exercised what I think was unmitigated stupidity when the image of the Cracker Barrel & elderly were removed from its logo and when they tried to change the decor in their restaurants. What kind of people think up these advertising ideas, are they blithering idiots or just woke (are those the same thing, maybe).
Well, today yet another well known, and probably loved by millions, company is reportedly changing its name, at least temporarily and they are doing so for the first time since the company was founded in 1892, 133 years ago. Why? Well according to a Fox News report, Maxwell House, or its corporate owners, gave a reason:
"The brand, owned by Kraft Heinz, will temporarily be renamed "Maxwell Apartment," a move it said it made "to meet the needs of today's consumer."
They reportedly also said this:
"In a time where value matters now more than ever, Americans seek value in areas of their everyday, including where they live," Kraft Heinz said in a press release. (Source of both quotes.)
So riddle me this Maxwell House, how does your temporary name change give anyone more value or fulfill any customer's needs? Please answer that question with specific examples of how a name change can possibly give anyone more value or fulfill needs. Lower your coffee prices if you want to give more value to your customers (value that you indicate people are seeking), meet their needs by assuring a good supply of your product. Stop the balderdash of trying to get folks to think your name change is more amenable to their situation and that they needed the change. In fact, your new name has absolutely nothing to do with me seeking value, nor with giving me any additional value for my money, nor with fulfilling my needs. I live in an apartment and drink lots of coffee but can assure you it will not be Maxwell Apartment. I, for one, think your name change is both ludicrous and ridiculous. Maybe consider hiring a new advertising agency.
By the way, the company's founder did not choose the name Maxwell House because, as most people might surmise from what the company is now saying about the name change, most people lived in houses when it was first named. It had nothing to do with people living in houses or apartments. The name was chosen, by the company's creator Joel Owsley Cheek to honor his first major customer which was the Maxwell House Hotel (more at the source). Amazingly Maxwell House, or its parent company, evidently never thought of calling it Maxwell Motel, since so many folks stay in motels when they travel. More at the source.
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